This involves redesigning an existing restaurant menu to improve its clarity, organization, and visual appeal. The goal is to create a more concise layout that enhances readability while maintaining the restaurant’s brand identity. Emphasis should be placed on typography, spacing, and hierarchy to guide the customer’s eye and simplify decision making. The final design should balance aesthetics with functionality, resulting in a menu that is both attractive and easy to navigate. 

Original Menu Pages:

Drawing Process:

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Watch me speed draw yummy Kuniko’s food!

Revised pages in action:

Cover page of Japanese menu
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Japanese restaurant menu on a dining table with utensils and soy sauce.
Kuniko’s Teriyaki Menu at the dining table.

Kuniko’s is a family-owned establishment with humble beginnings. The restaurant is run by a mother & daughter duo. By brightening the color palette and implementing a crayon illustration style, they’re able to showcase their family-oriented values playfully.

Restaurant guests dining in and thoughtfully checking out the food selection.
Japanese food menu open on the dining table while someone points at a food item.
A guest looking through the menu and making a delicious selection!