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Lagunitas IPA case & bottles outdoors on a wooden table.
Refreshed Six Pack at a picnic.
Original Lagunitas siz pack with a bottle out on display
Original Lagunitas Six Pack

Brief:

The “legendary IPA” reimagined. Now designed to fit a younger demographic with a fun, colorful, Colorado spin to it. For the dog lovers and the outdoorsy people who need to party it up now and then.

Two people giving an outdoor toast with lagunitas
A toast to Lagunitas.
Someone holding a lagunitas bottle while standing by a bonfire.
Lagunitas in action at a bonfire party.
Lagunitas IPA case & bottles outdoors on a wooden table.
Refreshed Six Pack at a picnic.
Close up of several lagunitas bottle necks
Bottle neck close up.
Lagunitas IPA packaging printout featuring mountain scenes and several dogs.
Lagunitas final mechanical print.